Stephanie McMahon, the Chief Brand Officer at World Wrestling Entertainment (WWE) has been instrumental in changing the game for Female wrestlers and the sports entertainment business all together.
With a career that spanned upward of two decades in the industry, McMahon has been not just a powerful businesswoman but a powerful voice in the portrayal of women in professional wrestling as well.
Early Life and Career In Wrestling
McMahon's odyssey in the world of professional wrestling kicked off in the corporate offices of the World Wrestling Federation (WWF) as an account executive.
She seamlessly moved on to positions like reception, creative design, television production, and even serve as a ring performer in various companies.
Having worked behind-the-scenes and in front of the camera, McMahon has a remarkable feel for the wrestling business.
McMahon later became the head writer of the entire WWE in Nov 2000 and was later promoted as director of creative writing in 2002.
This helped her be promoted to Senior Vice President of Creative Writing in 2006 where she used her creative storytelling and wrestling acumen to build compelling storylines.
Executive Leadership & Brand Management
She received another upward movement within WWE when she became the executive vice president of Creative in 2007.
She was in charge of creative for all television and pay-per-view programming, talent management, branding, live event booking, marketing and all social media and digital media properties.
Her leadership resulted in the debut of the WWE app, a deal with USO metropolitan Washington, partnerships with social media platforms.
McMahon's influence waned slightly in 2013, where she has since made occasional appearances for the company since 2013 and has had only infrequent instances of appearances since then.
She oversaw efforts to improve WWE's brand reputation with advertisers, media, business partners, investors, and key growth initiatives.
She also oversaw WWE's brand marketing initiatives targeting kids and moms, building WWE's commitment to diversity and inclusion in sports entertainment.
The Effect It Has On Women's Wrestling Representation
Birdie and Linda McMahon, two names you can't not think of when it comes to the development of women's wrestling.
One of the most prominent women in wrestling, setting the stage for how women should be viewed in wrestling to this day that they are not strictly eye candy for men to gawk at, or mere plot devices.
McMahon has been part of multiple storylines where women have exhibited the strength, angst, and leadership potentially waiting to be called forth behind the scenes.
Empowering and Representing
Apart of McMahon's contributions on-screen, she has also been a change agent behind-the-scenes for women in wrestling.
It makes sense as she has done a lot to advance the overall image of women's wrestling as a serious and viable part of the sports entertainment industry as a whole -- and more top level female wrestlers in WWE and beyond is a testament to her success.
Legacy and Future Influence
The story of Stephanie McMahon reflects her path from humble beginnings in wrestling to becoming the Chief Brand Officer of WWE, highlighting her pioneering role in developing women's wrestling.
Her diverse career spanning from in-ring competitor, to a role model as an executive to fighting for the revolutionary groundbreaking brand at a global scale and finally, to her socially trending on-screen influence has made a lasting impact upon the portrayal and representation of women in sports entertainment for the groundbreaking brand.
It will set a precedent for years, as McMahon will never falter in her loyalty to empowering women in wrestling.
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